MFA Boston
Brand Identity & Sonic Strategy
Alongside Base Design's visual rebrand for the Museum of Fine Arts, Boston (MFA), I composed the score for the official campaign film. Anchored by the museum's core message, "Here All Belong," the musical direction aimed to reflect its deep artistic heritage while opening up the space, making the institution feel lively, accessible, and genuinely welcoming.
Sonic Architecture & Execution
The score is built around an expressive, improvised jazz drum solo. Moving away from conventional orchestral gravity, the composition relies on live acoustic rhythms, organic dynamics, and natural space to drive the visual pacing. This approach creates an immediate human connection, balancing high-art credibility with an open, energetic spirit.
Credits
Client
MFA Boston
Produce
Base Design
Graphic Design
Base Design
Sound Design
DC Tu